{"id":1297,"date":"2023-06-18T20:07:26","date_gmt":"2023-06-18T16:37:26","guid":{"rendered":"https:\/\/rahnemacollege.com\/blog\/?p=1297"},"modified":"2023-06-30T18:53:55","modified_gmt":"2023-06-30T15:23:55","slug":"user-research","status":"publish","type":"post","link":"https:\/\/rahnemacollege.com\/blog\/user-research\/","title":{"rendered":"\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a\u061f (User Research)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 (User Research) \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 <a href=\"https:\/\/rahnemacollege.com\/blog\/ux-design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc UX<\/a> \u0627\u0633\u062a \u06a9\u0647 \u0646\u0628\u0627\u06cc\u062f \u062f\u0633\u062a \u06a9\u0645 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u062f. \u0628\u062f\u0648\u0646 \u062f\u0627\u0646\u0633\u062a\u0646 \u0645\u0641\u0647\u0648\u0645 \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0648\u0634 \u062f\u0631\u0633\u062a\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u062c\u0631\u0628\u0647\u0654 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062e\u0648\u0628\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u0645. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0645\u0641\u0647\u0648\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u067e\u0698\u0648\u0647\u0634-\u06a9\u0627\u0631\u0628\u0631-\u06cc\u0627-\u06cc\u0648\u0632\u0631-\u0631\u06cc\u0633\u0631\u0686-\u0686\u06cc\u0633\u062a\"><strong>\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u06cc\u0648\u0632\u0631 \u0631\u06cc\u0633\u0631\u0686 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f <strong>\u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627<\/strong>\u060c <strong>\u0631\u0641\u062a\u0627\u0631\u0647\u0627\u060c<\/strong> <strong>\u062a\u062c\u0631\u0628\u0647<\/strong> \u0648 <strong>\u0627\u0646\u06af\u06cc\u0632\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631<\/strong> \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646 \u06a9\u0645\u0651\u06cc \u0648 \u06a9\u06cc\u0641\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0628\u0647 \u0631\u0648\u0646\u062f \u062f\u0631\u06a9 \u062a\u0623\u062b\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u0631\u0648\u06cc \u0645\u062e\u0627\u0637\u0628\u060c \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u06cc\u0648\u0632\u0631 \u0631\u06cc\u0633\u0631\u0686 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0686\u0631\u0627-\u067e\u0698\u0648\u0647\u0634-\u06a9\u0627\u0631\u0628\u0631-\u0645\u0647\u0645-\u0627\u0633\u062a\"><strong>\u0686\u0631\u0627 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647\u0654 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0639\u0627\u0644\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0639\u0627\u0644\u06cc \u0627\u0633\u062a. \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u0648 \u0645\u0641\u06cc\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0627\u0648 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u0645. \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062e\u0648\u062f \u0631\u0627 \u0646\u0634\u0646\u0627\u0633\u06cc\u062f \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u060c \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u062f\u063a\u062f\u063a\u0647\u200c\u0647\u0627\u06cc \u0627\u0648 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u06cc\u062f\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0639\u0627\u0644\u06cc \u0628\u0647 \u0627\u0648 \u062a\u062d\u0648\u06cc\u0644 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062f\u0631-\u0641\u0631\u0622\u064a\u0646\u062f-\u0637\u0631\u0627\u062d\u06cc-\u06a9\u0627\u0631\u0628\u0631-\u0631\u0627-\u062f\u0631-\u0646\u0638\u0631-\u0628\u06af\u06cc\u0631\u06cc\u062f\"><strong>\u062f\u0631 \u0641\u0631\u0622\u064a\u0646\u062f \u0637\u0631\u0627\u062d\u06cc\u060c \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a. \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631\u0645\u062d\u0648\u0631 (User-centered design) \u0631\u0627 \u062a\u0645\u0631\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0645\u062d\u0648\u0631\u060c \u0628\u0627\u06cc\u062f \u0633\u0624\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f\u061f<\/li>\n\n\n\n<li>\u0627\u0647\u062f\u0627\u0641 \u0622\u0646\u200c\u0647\u0627 \u0686\u06cc\u0633\u062a\u061f<\/li>\n\n\n\n<li>\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u200c\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0642\u06cc\u0642 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u06cc\u062f \u062a\u0627 \u062d\u062f \u062e\u0648\u0628\u06cc \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644\u0627\u062a \u0628\u0627\u0634\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u067e\u0698\u0648\u0647\u0634 \u0634\u0645\u0627 \u0627\u0632 \u0647\u0645\u0627\u0646 <strong>\u0627\u0628\u062a\u062f\u0627\u06cc \u06a9\u0627\u0631<\/strong> \u0634\u0631\u0648\u0639 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0644\u06cc\u062a \u067e\u0631\u0648\u0698\u0647 \u0648 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0628\u0634\u0646\u0627\u0633\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u06a9\u0627\u0631\u0628\u0631 \u0645\u062d\u0648\u0631\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0645\u062f\u0644 \u062f\u0627\u06cc\u0631\u0647\u0654 \u0637\u0644\u0627\u06cc\u06cc (The Golden Circle) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062a\u0648\u0633\u0637 \u062a\u0648\u0645\u0627\u0633 \u0648 \u0645\u06a9\u200c\u062f\u0648\u0646\u0627 (Thomas and McDonough) \u062f\u0631 \u0645\u062c\u0644\u0647 \u067e\u0632\u0634\u06a9\u06cc \u0627\u0633\u062a\u0631\u0627\u0644\u06cc\u0627\u06cc\u06cc \u0645\u0637\u0631\u062d \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0633\u0647 \u0633\u0624\u0627\u0644 \u0631\u0627 \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0686\u0631\u0627 \u0628\u0647 \u0647\u062f\u0641 \u062e\u0627\u0635\u06cc \u0645\u06cc\u200c\u0631\u0633\u06cc\u0645\u061f<\/li>\n\n\n\n<li>\u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0645\u06cc\u200c\u0631\u0633\u06cc\u0645\u061f<\/li>\n\n\n\n<li>\u0646\u062a\u06cc\u062c\u0647\u0654 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-2-1280x840-1-1024x672.webp\" alt=\"\u0627\u0646\u062c\u0627\u0645 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631\" class=\"wp-image-1300\" srcset=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-2-1280x840-1-1024x672.webp 1024w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-2-1280x840-1-300x197.webp 300w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-2-1280x840-1-768x504.webp 768w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-2-1280x840-1.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u062f\u06cc\u062f\u0646 \u0627\u0632 \u0646\u06af\u0627\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0633\u0627\u062e\u062a\u0646 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0630\u0647\u0646\u06cc (Mental Models) \u0627\u0632 \u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627\u06cc \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a. \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0627\u062b\u0628\u0627\u062a \u06cc\u0627 \u0631\u062f \u0641\u0631\u0636\u06cc\u0627\u062a \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u060c \u0637\u0631\u0627\u062d\u06cc \u0645\u0627 <strong>\u0628\u0631<\/strong> <strong>\u067e\u0627\u06cc\u0647\u0654 \u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0639\u0627\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647\u200c\u0633\u0627\u062f\u06af\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. \u0646\u0642\u0634 \u0634\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0637\u0631\u0627\u062d\u060c \u062a\u0639\u06cc\u06cc\u0646 \u0622\u0646 \u06a9\u0627\u0631\u0647\u0627 \u0648 \u0633\u067e\u0633 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627\u0633\u062a. \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0644\u0627\u0635\u0647: \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0648\u0642\u062a \u0628\u06af\u0630\u0631\u0627\u0646\u06cc\u062f\u060c \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f \u0648 \u0628\u0628\u06cc\u0646\u06cc\u062f \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0647\u0633\u062a\u0646\u062f.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062a\u062d\u0642\u06cc\u0642\u0627\u062a-\u06a9\u0627\u0631\u0628\u0631-\u0628\u0627\u06cc\u062f-\u06cc\u06a9-\u0641\u0631\u0622\u06cc\u0646\u062f-\u0645\u062f\u0627\u0648\u0645-\u0628\u0627\u0634\u062f\"><strong>\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u0627\u0648\u0645 \u0628\u0627\u0634\u062f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0627\u06cc\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u06a9\u0627\u0631 \u062f\u06cc\u06af\u0631 \u0628\u0647 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0646\u06cc\u0627\u0632 \u0646\u062f\u0627\u0631\u06cc\u062f. \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0631\u0686\u0647 \u067e\u06cc\u0634 \u0645\u06cc\u200c\u0631\u0648\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f! \u062f\u0631 \u062d\u0627\u0644\u062a \u0627\u06cc\u062f\u0647\u200c\u0622\u0644 \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0645\u062f\u0627\u0648\u0645 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u062e\u0648\u062f \u0627\u062a\u062e\u0627\u0630 \u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u067e\u0698\u0648\u0647\u0634 (Research)<\/li>\n\n\n\n<li>\u0637\u0631\u0627\u062d\u06cc (Design)<\/li>\n\n\n\n<li>\u067e\u0631\u0648\u062a\u0648\u062a\u0627\u06cc\u067e (Prototype) \u06cc\u0627 \u0646\u0645\u0648\u0646\u0647\u0654 \u0627\u0648\u0644\u06cc\u0647<\/li>\n\n\n\n<li>\u0633\u0627\u062e\u062a (Build)<\/li>\n\n\n\n<li>\u062a\u0633\u062a (Test)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u062d\u0644\u0642\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u0622\u0646 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f. \u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u06a9\u0644 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647\u060c \u0628\u0631\u0627\u06cc \u0622\u0646 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u062f\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u0622\u0646 \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u062a\u0633\u062a \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062a\u062d\u0648\u06cc\u0644 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u06cc\u062f <strong>\u062f\u0631 \u0637\u0648\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc<\/strong> \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647 \u0686\u0627\u0644\u0634 \u06a9\u0634\u06cc\u062f\u0646 \u0645\u0641\u0631\u0648\u0636\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f. \u0686\u0631\u062e\u0634 \u0645\u06a9\u0631\u0631 \u062f\u0631 \u0637\u0648\u0644 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0646\u062a\u06cc\u062c\u0647\u0654 \u0628\u0647\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u062a\u062c\u0631\u0628\u0647\u0654 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0631\u0627 \u0628\u0647\u062a\u0631 \u0634\u06a9\u0644 \u062f\u0647\u06cc\u062f. \u062a\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u062d\u062a\u06cc \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u0647\u0654 \u0641\u0631\u0622\u06cc\u0646\u062f \u0646\u06cc\u0632 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-3-1280x840-2-1024x672.webp\" alt=\"\u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\" class=\"wp-image-1315\" srcset=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-3-1280x840-2-1024x672.webp 1024w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-3-1280x840-2-300x197.webp 300w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-3-1280x840-2-768x504.webp 768w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-3-1280x840-2.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0686\u0634\u0645-\u0627\u0646\u062f\u0627\u0632-\u067e\u0698\u0648\u0647\u0634-research-landscape\"><strong>\u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u067e\u0698\u0648\u0647\u0634 (Research Landscape)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0637\u0631\u0627\u062d \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u06cc\u062f \u06a9\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u067e\u0698\u0648\u0647\u0634 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0646\u062a\u06cc\u062c\u0647\u0654 \u0645\u0637\u0644\u0648\u0628 \u0627\u0633\u062a. \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0633\u0644\u0637 \u0631\u0648\u06cc \u062a\u0645\u0627\u0645 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u0698\u0648\u0647\u0634 \u063a\u06cc\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0634\u0631\u0648\u0639 \u0628\u0647 \u0633\u0627\u062e\u062a\u0646 \u06cc\u06a9 \u062c\u0639\u0628\u0647\u200c\u0627\u0628\u0632\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u067e\u0698\u0648\u0647\u0634 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0627 \u06af\u0633\u062a\u0631\u0634 \u062f\u0627\u0646\u0634 \u062e\u0648\u062f\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646\u06cc \u0631\u0627 \u0628\u0647 \u0622\u0646 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0648 \u0645\u062d\u0648\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u06a9\u0645\u0651\u06cc \u0648 \u06a9\u06cc\u0641\u06cc<\/strong><\/li>\n\n\n\n<li><strong>\u0646\u06af\u0631\u0634\u06cc \u0648 \u0631\u0641\u062a\u0627\u0631\u06cc<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u06cc\u06a9 \u0645\u062d\u0648\u0631 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u0638\u0631\u0627\u062a\u060c \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u06a9\u0645\u0651\u06cc \u0648 \u062a\u0633\u062a \u0646\u0638\u0631\u0627\u062a \u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f. \u062f\u0631 \u0645\u062d\u0648\u0631 \u062f\u06cc\u06af\u0631 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc\u060c \u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u0645\u0627\u0634\u0627\u06cc \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0648 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u0646\u06af\u0631\u0634\u06cc\u060c \u0634\u0646\u06cc\u062f\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u06a9\u0634\u0641 \u0646\u06af\u0631\u0634 \u0648 \u0646\u0638\u0631\u0627\u062a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u067e\u0698\u0648\u0647\u0634-\u06a9\u06cc\u0641\u06cc\"><strong>\u067e\u0698\u0648\u0647\u0634 \u06a9\u06cc\u0641\u06cc<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u06cc\u0641\u06cc \u067e\u0698\u0648\u0647\u0634\u06cc \u062f\u0631 \u062f\u0631\u062c\u0647\u0654 \u0627\u0648\u0644 \u0627\u06a9\u062a\u0634\u0627\u0641\u06cc \u0627\u0633\u062a \u0648 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 <strong>\u0627\u0646\u06af\u06cc\u0632\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0648 <strong>\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627<\/strong> \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u0628\u0631\u0627\u06cc \u0634\u06a9\u0644 \u062f\u0627\u062f\u0646 \u0628\u0647 \u062a\u0641\u06a9\u0631 \u0648 \u0627\u06cc\u062c\u0627\u062f \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0633\u0627\u062e\u062a. \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0639\u0645\u062f\u062a\u0627\u064b <strong>\u0628\u062f\u0648\u0646 \u0633\u0627\u062e\u062a\u0627\u0631<\/strong> \u0647\u0633\u062a\u0646\u062f. \u0633\u0647 \u0646\u0645\u0648\u0646\u0647 \u067e\u0698\u0648\u0647\u0634 \u06a9\u06cc\u0641\u06cc \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627 (Interviews)<\/li>\n\n\n\n<li>\u067e\u0631\u0633\u200c\u0648\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc (Contextual Inquiries)<\/li>\n\n\n\n<li>\u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a (Card Sorting)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0645\u0635\u0627\u062d\u0628\u0647\"><strong>\u0645\u0635\u0627\u062d\u0628\u0647<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0635\u0627\u062d\u0628\u0647 \u0631\u0627\u0647\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u200c\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0642\u0644\u0628 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0645\u0635\u0627\u062d\u0628\u0647 \u0628\u0647 \u0647\u0645\u062f\u0644\u06cc\u060c \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0627\u062d\u0633\u0627\u0633 \u062e\u0648\u062f\u0622\u06af\u0627\u0647\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0686\u0646\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc\u0627\u062a\u06cc \u0646\u062f\u0627\u0631\u06cc\u062f\u060c \u0641\u0631\u062f \u062f\u06cc\u06af\u0631\u06cc \u0631\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u062e\u0635\u0648\u0635\u06cc\u0627\u062a \u0627\u0632 \u062a\u06cc\u0645 \u062e\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0622\u0633\u0627\u06cc\u0634 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u06cc\u06a9 \u0641\u0636\u0627\u06cc \u0627\u0645\u0646 \u0628\u0631\u0627\u06cc \u062a\u0641\u06a9\u0631 \u0648 \u067e\u0627\u0633\u062e\u200c\u06af\u0648\u06cc\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f. <strong>\u0647\u0631\u0686\u0647 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0635\u0645\u06cc\u0645\u06cc\u200c\u062a\u0631 \u0628\u0627\u0634\u06cc\u062f\u060c \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0635\u0627\u062f\u0642\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. <\/strong>\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0632\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0635\u0627\u062d\u0628\u0647 \u0646\u0633\u0628\u062a \u0628\u0647 \u067e\u0631\u0633\u0634\u200c\u0646\u0627\u0645\u0647\u060c \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0627\u0632 \u067e\u0627\u0633\u062e \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0628\u0644\u06a9\u0647 \u0627\u0632 \u0632\u0628\u0627\u0646 \u0628\u062f\u0646 \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0632 \u0646\u06a9\u0627\u062a\u06cc \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0644\u06cc \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627 \u0628\u0647 \u062f\u0648 \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Structured Interviews):<\/strong> \u06a9\u0647 \u062f\u0631 \u0622\u0646\u060c \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0631\u0648\u06cc \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f\u0647 \u0648 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627\u06cc \u0646\u06cc\u0645\u0647\u200c\u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Semi-Structured Interviews):<\/strong> \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0622\u0632\u0627\u062f\u062a\u0631 \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u06af\u0641\u062a\u0645\u0627\u0646 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0637\u0628\u06cc\u0639\u06cc\u200c\u062a\u0631 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0627 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0642\u0628\u0644 \u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u0645\u0635\u0627\u062d\u0628\u0647 \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f \u0627\u0645\u0627 \u0628\u0647 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u0647 \u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u06a9\u0647 <strong>\u0622\u0632\u0627\u062f\u0627\u0646\u0647 \u0635\u062d\u0628\u062a \u06a9\u0646\u062f<\/strong>. \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627 \u0631\u0648\u0634\u06cc \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0647 \u0686\u0627\u0644\u0634 \u06a9\u0634\u06cc\u062f\u0646 \u0645\u0641\u0631\u0648\u0636\u0627\u062a \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0645\u0646\u0627\u0637\u0642 \u06a9\u0634\u0641\u200c\u0646\u0634\u062f\u0647\u200c\u200c\u0627\u06cc \u0628\u06a9\u0634\u0627\u0646\u0646\u062f \u06a9\u0647 \u0634\u0627\u06cc\u062f \u062a\u0627\u06a9\u0646\u0648\u0646 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0622\u06af\u0627\u0647 \u0646\u0628\u0648\u062f\u0647\u200c\u0627\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0622\u063a\u0627\u0632 \u0645\u0635\u0627\u062d\u0628\u0647 \u06a9\u0627\u0631 \u0622\u0633\u0627\u0646\u06cc \u0646\u06cc\u0633\u062a. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0641\u0631\u062f \u062f\u06cc\u06af\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u062f\u062f\u0627\u0634\u062a\u200c\u0628\u0631\u062f\u0627\u0631\u06cc \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0627\u0645\u0644\u06cc \u0628\u0631 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u067e\u0631\u0633-\u0648\u062c\u0648\u06cc-\u0645\u062d\u0644\u06cc\"><strong>\u067e\u0631\u0633\u200c\u0648\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u06cc\u0648\u06af\u06cc \u0628\u0631\u0627 (Yogi Berra) \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u06cc\u0644\u06cc \u0686\u06cc\u0632\u0647\u0627 \u0631\u0627 \u0635\u0631\u0641\u0627 \u0628\u0627 <strong>\u0645\u0634\u0627\u0647\u062f\u0647<\/strong> \u0628\u0647 \u062f\u0633\u062a \u0628\u06cc\u0627\u0648\u0631\u06cc\u062f.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0631\u0633\u200c\u0648\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u06cc\u0627 \u0632\u0645\u06cc\u0646\u0647\u200c\u0627\u06cc (Contextual Inquiry) \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0634\u06a9\u0627\u0644 \u0645\u0635\u0627\u062d\u0628\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u062e\u0648\u062f\u0634\u0627\u0646 \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u0645\u0648\u0631\u062f \u067e\u0631\u0633\u0634 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f\u060c \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0648\u0638\u0627\u06cc\u0641 \u062e\u0627\u0635 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u067e\u0631\u0633\u200c\u0648\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u0631\u0648\u06cc \u0686\u0647\u0627\u0631 \u0627\u0635\u0644 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062d\u0644<\/strong>: \u0645\u0635\u0627\u062d\u0628\u0647 \u062f\u0631 \u0645\u062d\u0644 \u06a9\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0641\u0631\u0635\u062a\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647\u0654 \u0634\u0631\u0627\u06cc\u0637 \u06a9\u0627\u0631\u06cc \u0645\u0639\u0645\u0648\u0644\u060c \u062f\u06cc\u062f\u0646 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u062d\u062a\u06cc \u062f\u0631\u06a9 \u0645\u062d\u0631\u0648\u0645\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0627\u06a9\u062a<\/strong>: \u067e\u0698\u0648\u0647\u0634\u06af\u0631 \u0648 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0627 \u0647\u0645 \u0645\u0634\u0627\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0641\u0633\u06cc\u0631<\/strong>: \u0628\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0646 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u060c \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u067e\u0698\u0648\u0647\u0634\u06af\u0631 \u0631\u0627 \u0634\u0641\u0627\u0641\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0633\u0637 \u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0645\u0631\u06a9\u0632<\/strong>: \u067e\u0698\u0648\u0647\u0634\u06af\u0631 \u0642\u0627\u062f\u0631 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u06a9\u0634\u0627\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0628\u062e\u0634 \u062e\u0627\u0635\u06cc \u0627\u0632 \u067e\u0631\u0648\u0698\u0647 \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0645\u0632\u0627\u06cc\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f\u060c \u0686\u0631\u0627\u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0645\u062d\u0644 \u06a9\u0627\u0631 \u062e\u0648\u062f \u062c\u0630\u0628 \u0634\u062f\u0647 \u0648 \u0645\u0648\u0631\u062f \u067e\u0631\u0633\u0634 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u062d\u0644\u06cc \u0641\u0631\u0635\u062a\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a <strong>\u0646\u06af\u0631\u0634\u06cc \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647<\/strong> \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0627\u0648 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0632 \u0627\u06cc\u0646 \u0637\u0631\u06cc\u0642 \u062f\u0631 \u062c\u0631\u06cc\u0627\u0646 \u0645\u062d\u0631\u0648\u0645\u06cc\u062a\u200c\u0647\u0627\u06cc \u0647\u0631 \u0631\u0648\u0632\u0647\u0654 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u062d\u0644 \u062e\u0648\u062f \u0646\u06cc\u0632 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-4-1280x840-1-1024x672.webp\" alt=\"\u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a (Card Sorting)\" class=\"wp-image-1302\" srcset=\"https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-4-1280x840-1-1024x672.webp 1024w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-4-1280x840-1-300x197.webp 300w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-4-1280x840-1-768x504.webp 768w, https:\/\/rahnemacollege.com\/blog\/wp-content\/uploads\/2023\/06\/Blog-No-16-4-1280x840-1.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0645\u0631\u062a\u0628-\u0633\u0627\u0632\u06cc-\u06a9\u0627\u0631\u062a\"><strong>\u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a (Card Sorting) \u067e\u0698\u0648\u0647\u0634\u06cc \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u0639\u0645\u0627\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IA) \u0627\u0633\u062a. \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0644\u0627\u0635\u0647\u060c \u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a \u06cc\u0639\u0646\u06cc <strong>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632 \u06a9\u062c\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/strong> \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646\u200c\u06a9\u0647 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0637\u06cc\u0641 \u0645\u062e\u0627\u0637\u0628\u060c \u0645\u0646\u0637\u0642\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0628\u0627 \u06af\u0631\u0648\u0647\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u062c\u0645\u0639\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u06cc\u0646 \u0631\u0648\u0634 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0628\u062a\u062f\u0627 \u06a9\u0644\u0645\u0627\u062a \u06cc\u0627 \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u0631\u0648\u06cc \u06a9\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f.<\/li>\n\n\n\n<li>\u0633\u067e\u0633 \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0631\u062a\u0628 \u06a9\u0646\u0646\u062f. \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u062a\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u0637\u0642\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u062f\u0647\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631\u0686\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0645\u0631\u062a\u0628\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0631\u062a \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0627\u0632 \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u06af\u0648\u0634\u200c \u062f\u0627\u062f\u0646 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0646\u0627\u0638\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0686\u06cc\u0632\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u067e\u0698\u0648\u0647\u0634-\u06a9\u0645-\u06cc\"><strong>\u067e\u0698\u0648\u0647\u0634 \u06a9\u0645\u0651\u06cc<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0645\u06cc \u062f\u0631 \u062f\u0631\u062c\u0647\u0654 \u0627\u0648\u0644 \u0628\u0631\u0627\u06cc \u0622\u0632\u0645\u0648\u062f\u0646 \u0645\u0641\u0631\u0648\u0636\u0627\u062a \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0628\u0647 \u062a\u0641\u06a9\u0631 \u062e\u0648\u062f \u0634\u06a9\u0644 \u062f\u0627\u062f\u0647 \u0648 \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0637\u0631\u062d \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0639\u062f\u0627\u064b \u0633\u0627\u062e\u062a\u0647 \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u062a\u0633\u062a \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0639\u0645\u062f\u062a\u0627\u064b <strong>\u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f<\/strong> \u0647\u0633\u062a\u0646\u062f \u0648 \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u0639\u06cc\u0646\u06cc \u0628\u0648\u062f\u0646 \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0645\u06cc\u060c \u0631\u0641\u062a\u0627\u0631 \u0648 \u0646\u06af\u0631\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 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\u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0622\u0632\u0645\u0648\u062f\u0646 \u0686\u0646\u062f\u06cc\u0646 \u0627\u06cc\u062f\u0647 \u0648 \u062f\u06cc\u062f\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0634\u06a9\u0644 \u0627\u0632 \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 <strong>\u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0637\u0631\u062d\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631<\/strong> \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634\u060c \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0632 \u0646\u0627\u0645 \u0622\u0646 \u067e\u06cc\u062f\u0627\u0633\u062a\u060c \u062f\u0648 \u0646\u0633\u062e\u0647 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0628\u0627 \u0647\u0645 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u062c\u0632\u0626\u06cc \u062f\u0627\u0631\u0646\u062f. \u062a\u0633\u062a A\/B \u0641\u0642\u0637 \u0631\u0648\u06cc \u0638\u0627\u0647\u0631 \u0637\u0631\u0627\u062d\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u0646\u06cc\u0633\u062a. \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u0647\u0645 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u062f\u06a9\u0645\u0647\u0654 \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 (Call to Action) \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0633\u062e\u0647 \u0627\u0648\u0644: <strong>\u06f3\u06f0 \u0631\u0648\u0632 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0631\u0627\u06cc\u06af\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0633\u062e\u0647 \u062f\u0648\u0645: <strong>\u06f3\u06f0 \u0631\u0648\u0632 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0646<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0627\u060c \u062f\u0631 \u062a\u0633\u062a\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0627\u0628\u0632\u0627\u0631 Unbounce \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u060c \u062a\u063a\u06cc\u06cc\u0631 \u062f\u06a9\u0645\u0647\u0654 CTA \u0627\u0632 \u0634\u06a9\u0644 \u0628\u0627\u0644\u0627 \u0628\u0647 \u067e\u0627\u06cc\u06cc\u0646\u060c \u06f9\u06f0 \u062f\u0631\u0635\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0627\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u062c\u0645\u0639-\u0628\u0646\u062f\u06cc\"><strong>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u062e\u0634\u06cc \u062c\u062f\u0627\u0646\u0634\u062f\u0646\u06cc \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc UX \u0627\u0633\u062a. \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647 \u0646\u062d\u0648 \u0635\u062d\u06cc\u062d\u060c \u0628\u0647 \u0637\u0631\u0627\u062d\u06cc UX \u0639\u0627\u0644\u06cc \u0645\u0646\u062c\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f. \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0647\u0645\u0647\u0654 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u06af\u0641\u062a\u06cc\u0645 \u0628\u0627 \u0645\u062d\u0648\u0631\u06cc\u062a \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0647\u0648\u0644\u0627 \u0644\u0648\u0631\u0627\u0646\u06af\u0631 (Hola Loranger) \u0646\u0627\u06cc\u0628\u200c\u0631\u0626\u06cc\u0633 \u06af\u0631\u0648\u0647 \u0646\u06cc\u0644\u0633\u0646 \u0646\u0648\u0631\u0645\u0646 (Nilsen Norman Group) \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: <strong>UX \u0628\u062f\u0648\u0646 \u06a9\u0627\u0631\u0628\u0631\u060c UX \u0646\u06cc\u0633\u062a.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0632 \u0645\u062c\u0645\u0648\u0639\u0647 \u0645\u0642\u0627\u0644\u0627\u062a <a href=\"https:\/\/rahnemacollege.com\/product-design\" target=\"_blank\" rel=\"noreferrer noopener\">\u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644<\/a> \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0631\u0647\u0646\u0645\u0627 \u06a9\u0627\u0644\u062c \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a. \u0631\u0639\u0627\u06cc\u062a \u062a\u0631\u062a\u06cc\u0628 \u062f\u0631 \u062e\u0648\u0627\u0646\u062f\u0646 \u0645\u0642\u0627\u0644\u0627\u062a \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062f\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u0634\u0631\u06a9\u062a \u062f\u0631 <a href=\"https:\/\/rahnemacollege.com\/product-design\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0628\u0648\u062a \u06a9\u0645\u067e \u0622\u0645\u0648\u0632\u0634 \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644 \u0631\u0647\u0646\u0645\u0627 \u06a9\u0627\u0644\u062c<\/strong><\/a> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u0645\u0644\u06cc \u0628\u0627 \u0627\u06cc\u0646 \u0633\u0631\u0641\u0635\u0644\u200c\u0647\u0627 \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 (User Research) \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc UX \u0627\u0633\u062a \u06a9\u0647 \u0646\u0628\u0627\u06cc\u062f \u062f\u0633\u062a \u06a9\u0645 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u062f. \u0628\u062f\u0648\u0646 \u062f\u0627\u0646\u0633\u062a\u0646 \u0645\u0641\u0647\u0648\u0645 \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0648\u0634 \u062f\u0631\u0633\u062a\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u062c\u0631\u0628\u0647\u0654 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062e\u0648\u0628\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u0645. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0645\u0641\u0647\u0648\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f. \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u06cc\u0648\u0632\u0631 \u0631\u06cc\u0633\u0631\u0686 \u0686\u06cc\u0633\u062a\u061f \u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 &hellip;<\/p>\n","protected":false},"author":5,"featured_media":1299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[42,47],"class_list":["post-1297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","tag-ux-","tag-47"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u06cc\u0639\u0646\u06cc \u0631\u0648\u0646\u062f \u062f\u0631\u06a9 \u062a\u0623\u062b\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u0631\u0648\u06cc \u0645\u062e\u0627\u0637\u0628.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rahnemacollege.com\/blog\/user-research\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u067e\u0698\u0648\u0647\u0634 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a\u061f (User Research)\" \/>\n<meta property=\"og:description\" content=\"\u067e\u0698\u0648\u0647\u0634 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